Full professional representation at a fraction of what traditional agents charge — putting thousands of dollars back in your pocket.
We exist because the math behind traditional real estate commissions stopped making sense for homeowners a long time ago. Home prices in the Greater Reno-Tahoe Region have increased nearly 80% over the past decade. Inflation over that same period was around 31%. A 6% commission scales with the price of your home — not with the effort required to sell it. On a $670,000 home, that's $40,200 in listing fees alone. The work required to sell that home didn't double since 2014. The commission did.
OPL Realty — One Percent Listings — was built on a straightforward premise: full-service representation, priced at what it's honestly worth. Our name reflects where we're headed. The goal is to list at 1%. We're not there yet — we currently list at 1.5%, already a fraction of the traditional 6% standard — but as we grow and eliminate more overhead, we intend to close that gap. A publicly stated goal. A business model built to reach it.
We are not a national franchise. We are a Reno-based brokerage built specifically for this market, run by people who have worked in it for years. If you list with us, you get the same professionalism, the same exposure, and the same advocacy — at 1.5%.
The 6% commission was built for a different era — one where selling a home required over 120 hours of agent work per transaction. That era ended decades ago. The commission structure didn't change with it.
Agents drove buyers to every home, cold-called neighborhoods, printed flyers, and advertised in newspapers. Every transaction consumed weeks of time. 6% reflected that workload.
Centralized listing data eliminated hours of manual prospecting and coordination per transaction. Hours per deal dropped substantially. The commission stayed the same.
Over 95% of buyers now search online before contacting an agent. The agent's role shifted from finding homes to facilitating transactions. The fee didn't shift with it.
Technology has reduced a 120-hour process to roughly 20 hours of skilled agent work. The commission has never adjusted to reflect that. That gap is where we exist — and where you benefit.
6% was a fair price for 120 hours of work. It is not a fair price for only 20 hours.
The Name Explained
That's what we're building toward. We currently list at 1.5%, already far below the 6% standard. But 1% is our publicly stated goal — and as we grow our client base and streamline operations, the fee comes down.
No timeline games. No asterisks. When we get there, you'll see it here.
Traditional agents charge 6% to list your home. On a $670,000 sale, that's $40,200 on the listing side alone. At 1.5%, the difference goes back to you while receiving the same full service.
Enter your home's estimated sale price. The calculator shows your listing-side commission under both models and the difference you'd keep.
Buyer's agent compensation is separate and negotiable. We walk through the full picture during your free consultation — no surprises.
Listing side only. Does not include buyer's agent compensation.
We provide the same service as any full-commission agent in Reno. If you believe another agent offers something not on this list, ask us — we offer it too.
HDR photography that presents your home at its best. Buyers decide online — your photos are your first showing.
Complete exposure on the Northern Nevada Regional MLS, reaching every active buyer's agent in the market.
Syndicated to every major search portal where buyers are looking. Maximum reach from day one.
Contract-to-close negotiation on your behalf. We fight for your price, your terms, and your timeline.
Professionally hosted open houses that create urgency and bring serious buyers to your door.
Every deadline tracked, every document managed. Nothing falls through the cracks between offer and closing.
Targeted promotion to reach buyers beyond the MLS, on the platforms where buyers are spending time.
A full comparative market analysis to position your home correctly from day one. Right price means faster sale and more money.
Professional signage and secure showing access — the infrastructure that keeps your listing running smoothly.
See what your home is worth and what you'd walk away with at 1.5%.
Schedule Your Free ConsultationSeven steps. Roughly 20 hours of skilled agent work from listing to close — compared to the 120+ hours the same process required before the MLS and internet existed. Here's exactly what those hours look like.
We visit your home, suggest improvements, answer questions, and walk through our plan to get you top dollar.
45 min – 1 hourA comparative market analysis using recent sold data and active competition to establish the right list price.
30 min – 1.5 hoursProfessional photography scheduled and coordinated. Photos determine whether a buyer books a showing or moves on.
30 min – 1 hourComplete data entry, a compelling description, and full syndication to Zillow, Redfin, and Realtor.com.
1 – 2 hoursShowings managed, agent feedback tracked, market activity monitored throughout the listing period.
5 – 9 hoursOffer review, counter-offer strategy, inspection negotiations. Where experience and advocacy matter most.
3 – 4 hoursEvery deadline tracked. Every document managed. Weekly updates throughout. You sign — we handle the rest.
2 hoursThis process once required 120+ hours per transaction. Technology changed that decades ago. At $670,000, a 6% listing fee is $40,200 for roughly 20 hours of work. We charge for what the job actually takes — not what it cost in 1985.
Full service. Honest price.
Homeowners who compare us against traditional agents encounter the same objections every time. Here is what makes the choice clear.
"Discounted commission means discounted service. You get what you pay for."
Compare our service list to any full-commission agent in Reno. Every item is the same. The only number that changes is the fee.
"I don't work for discounted pay. Would you?"
We earn a strong professional income at 1.5%. We eliminated the overhead that inflates traditional fees — not the service that justifies them.
"I can match their rate."
A professional who folds on their own rate the moment you push back is demonstrating exactly how they'll handle your negotiation. Is that who you want negotiating the value of your home?
"I have off-market buyers ready for your home."
Off-market sales limit buyer competition and consistently produce lower sale prices. They benefit the agent's commission structure more than your net proceeds. We recommend full market exposure on every listing.
"Henry is THE go to realtor in town. After speaking with multiple agents before working with Henry the difference was immediately noticeable. He handled all of our requests and needs faster than possible and made our experience so seamless and simple. He did amazing helping us to not only sell our previous home within a week but helped us navigate the purchase of our dream home. Would not use any other agent in the region."
"We had an incredible experience buying our first home with Henry as our real estate agent. From start to finish, he made the entire process seamless and stress-free, always handling the details behind the scenes so we never felt overwhelmed. What stood out most was how fiercely he advocated for us during negotiations — his experience and determination really made a difference. We truly felt like he was on our side every step of the way. Highly recommend!"
"Henry is the real deal. You'll realize it as he represents you but the full scope of just how much better he is will sink in at every conversation you have with someone who didn't have Henry on their side. I have full trust in his experience for buying, selling, commercial and anything real estate adjacent."
"Henry is a phenomenal agent! I had the best experience purchasing a home with him and plan to use him for every real estate deal in the future. I have recommended all of my friends and family to him and they have all had excellent experiences!"
"Henry is an exceptional realtor who embodies kindness, compassion, and knowledge. From the beginning of my journey to find the perfect home to the moment we closed, Henry remained steadfast and supportive. I am endlessly grateful for Henry's dedication and wholeheartedly recommend their services."
"Henry was an invaluable part of my house hunting process and went the extra mile every step of the way. I truly appreciate his hard work and diligence in making sure everything was handled to the last detail. He has an amazing network of resources that he has on standby to assist as well. The best agent in the Reno area bar none!"
In 15 minutes, Henry will tell you what your home is worth in today's market, what needs to happen before you list, how the process works from listing to close, and exactly what's included at 1.5%. Come with questions. Leave with a plan.
Henry's calendar books 1–2 weeks out — earlier slots move fast.
Schedule Your Free Consultation15 minutes · Free · No commitment